Well, that is what David Guetta said on an interview answering to the question why a lot of Pop & Hip Hop artist are working with electronic producers these days...
Here is the part of the interview where David Guetta talks about it:
A lot of pop and hip-hop artists are working with electronic producers these days. Why do you think there’s so much crossover right now?"I don’t want to sound conceited, but I think it’s very much because we did it with the Black Eyed Peas, and I did it with Akon and with Kelly Rowland—we’re talking about some of the biggest selling records ever. American people are very simple, they go for what’s number one, and they want to do the same thing. I’m not saying I’m the only one, because for example, there was that Crookers remix of Kid that was really influential, but that record wasn’t successful in America, it was successful in Europe. It did influence me, for sure.
There were some little signs. Like what Timbaland was doing, and Rihanna, but they were being shy, they didn’t have the balls to go 100%. What I respect in Will.I.Am for calling me, he was like, “We’re not going to try to emulate that sound, we’re just going to do it”. He loved ‘Love Is Gone’, and he asked for something that sounds a little bit like that. He’s a producer, so he could have done something similar, but it wouldn’t have been the same. Now this record is the biggest download seller ever, in history. So of course a lot of other hip-hop and pop artists are like, ok, there’s something happening right now. And also, in a way, it’s because of Lady Gaga. We don’t see Lady Gaga as dance music, but in America they do.
When I made ‘Sexy Bitch’ with Akon, it was interesting, because even though he loved the record, he and all his people were like, “This is great, David, we need to work together some more—but when we do Akon’s album, we need a different beat, because this kind of drums will never work on American radio.” And ‘Sexy Bitch’ is one of the biggest hits in America in a very long time!
This year, basically the biggest records were Lady Gaga, ‘I Gotta Feeling’, and ‘Sexy Bitch’. These are the three phenomena of the year. They gave me the cover of Billboard for, like, changing the face of American top 40, you know? I think that’s basically it. Everybody’s like, “Wow, there’s a new sound that’s exciting, and that sells records!” Every artist wants a new sound. I think that probably this urban music was going in circles a little bit, and then all of a sudden, we found a way to keep it urban—because I think ‘Sexy Bitch’ is a house music record, but it’s still urban music. So if you find a way that they don’t feel that they’re selling their soul, that it’s still their music, but at the same time, it has the energy of dance music, it’s great."
Read the full interview here:
Beatport.comWhat do u think of his statements? Do u agree or not?
Is this "David Guetta" sound just a movement that is gonna end soon or the "future of music" as some would call it?
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